User review website TripAdvisor is branching into retail, and has announced it will be opening a new branded store at an American airport.
The store, at Raleigh-Durham International Airport in North Carolina, will tell travel products such as toiletries, neck pillows and drinks and could include some TripAdvisor-branded products.
It has partnered with Paradies Lagardère, which operates more than 850 stores and restaurants in 98 airports.
TripAdvisor has not disclosed the terms and conditions of this partnership, but Raleigh-Durham International Airport said the store could be open by 2018.
A spokesman said: “TripAdvisor is excited in the near future to be opening a TripAdvisor branded travel essential store in Raleigh-Durham International Airport.”