Online travel agent On the Beach has announced it is the new lead sponsor of ITV comedy show Benidorm.
The move is the latest addition to its ‘Lounge On’ TV advertising campaign, which suggests that from the moment you book with On the Beach you are already in holiday mode.
The campaign encourages customers to pick and mix their perfect beach holiday and clips will be shown at the start of the show and during advert breaks.
It was created by creative agency St Lukes and supported by media agency the7stars.
Alistair Daly, chief marketing officer at On the Beach said: This is such a fantastic opportunity for On the Beach and we hope viewers enjoy our ads. Benidorm is ITV’s most successful sitcom, so we are delighted to be associated with such an iconic show.
“Not only is Benidorm a successful TV show, it also remains an incredibly popular destination for sun-seeking Brits and we expect it to remain that way for many years to come.”