Digital travel concierge service Musement is to offer add-on tours and activities to passengers travelling through Italy by rail.
A strategic partnership with national rail operator Trenitalia enables train travellers to search and book tickets for tours and attractions in Italian cities.
More 1,200 activities in 80 cities across Italy will be promoted to travellers via email after a ticket is bought.
Musement chief executive, Alessandro Petazzi, said: “We’re thrilled to have won the pitch to provide additional services to Trenitalia customers after an international tender process.
“The partnership underlines our commitment to developing the very best in customer experience for both business and leisure travellers across the world, and speaks volumes for our technical implementation of highly specific, bespoke projects.
“We’re looking forward to offering our bespoke tours and activities platform to many more partners worldwide keen to offer an enhanced customer experience.”
The rail company’s chief executive, Barbara Morgante, added: “Trenitalia is constantly looking for new ways to engage travellers, offering additional services and enhancing the overall mobility experience.
“Our vision was to provide our customers across Italy with the ability to search and book activities in some of the most beautiful cities in Europe.
“Musement’s unrivalled catalogue of curated things to do, alongside an extremely talented development team, made it an obvious choice for us. We’re looking forward to delighting travellers with our new platform.”