Hotelbeds Group arm Destination Services today revealed a 26% upswing in bookings from the German source market for specialist destinations from October to January.
The year-on-year increase was mainly driven by interest for groups and Fully Independent Travellers (FIT) roundtrip offerings, the company announced at the ITB trade show in Berlin.
South Africa, up 55%, and Kenya, up 41%, have been the fastest growing specialist destinations from Germany in the four month period.
Other popular destinations included Namibia, India, Peru, Tanzania and Mauritius.
Destination Services has a presence in 38 countries with leading incoming agencies in more than 70 destinations covered via 154 offices worldwide.
Managing director Jordi Cerdó said: “In the German source market we foresee a growing trend of opting for bespoke holidays, more people are investing in having unique and memorable experiences and opting for longer trips.
“Our strategy is to grow to be the leader in roundtrip products in destination by continuing to grow the many exclusive services and range of experiences we offer.
“Additionally, we hope to grow further by leveraging Hotelbeds Group´s technology at the service of our clients to ensure efficiencies and simplicity across the distribution process.”