Marketing

Tsogo Sun chooses Sabre for new internet booking engine

Posted by Ben Irelandon
Tsogo Sun chooses Sabre for new internet booking engine

Hotel group Tsogo Sun has announced its new online booking system, powered by reservations system provider Sabre.

Its website tsogosun.com has been revamped with a “streamlined and user-friendly hotel reservation experience” for guests booking into any of its 14,000 rooms at more than 90 hotels and 14 entertainment destinations.

Its properties, across Africa, the Seychelles and Abu Dhabi, add to the 36,000 hotels, resorts and chains using Sabre technology.

The new website is made to work smoothly across mobile, tablet and desktop and offers real-time prices and availability. It features room price comparison, interactive visuals, upgrade options, a ‘slider’ for narrowing searches to suit the budget, and a ‘basket’, enabling guests to book multiple rooms at a different hotels. It also works in multiple languages.

“At Tsogo Sun, our aim is to consistently provide our guests with an experience that meets their needs and exceeds their expectations at all our properties, from our economy brands right through to our luxury hotels,” said Helen Kotze, general manager, channels, at Tsogo Sun.

“To deliver on that promise, it is critical that we have the best technology solutions.”

Tsogo Sun expects the new booking engine to increase conversion rates and revenue from the website channel and offer a better customer experience.

 

“Tsogo Sun constantly reviews ways to enhance their guests’ experience including the booking process,” added Richard Wiegmann, managing director and chief commercial officer, Sabre Hospitality Solutions, Europe, Middle East and Africa. “The technology partnership with Sabre will help them to succeed across channels and devices, ensuring a rich online shopping experience for their guests.”

 

 

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