Carlson Wagonlit Travel is aiming to become the world’s first digital travel management company.
The ambition was outlined as two senior appointments were confirmed.
Jared Anderson was named new vice president of customer experience and Sophie Hulgard as vice president, global programme management for EMEA to support its digital transformation.
Anderson joins from Sears and will work closely with CWT’s customer, technology, and traveller services teams.
Sophie Hulgard is based in Paris, where she will manage the relationship with CWT’s global clients based in Europe, taking over from Brigitte Nisio, who has been appointed country director for France. Hulgard was previously EMEA vice president sales for hotels.
Chief strategy and commerce officer, Patrick Andersen, said: “Jared has a passion for research and customer insights, and a track record of delivering results.
“As we roll out our digital transformation, it is vital that we listen to our customers – and focus on their success.”
Executive vice president global programme solutions, Cath Voss, added: “CWT’s mission is to be the world’s first digital travel management company.
“Sophie’s expertise and enthusiasm will ensure we provide the best possible service to our clients as our digital transformation gathers pace and delivers them more and more value.”