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Rise in ‘staycation’ bookings as Ann Summers reveals top ten saucy getaways

Posted by Ben Irelandon
Rise in ‘staycation’ bookings as Ann Summers reveals top ten saucy getaways

British bookings for ‘staycations’ are on the rise as Ann Summers reveals the top ten sauciest places to have a romantic getaway in the UK.

Research by Bing Ads shows Brits are after more me-time moments. In its Spring Travel Insights report, released this week, it found that Brits are increasingly looking for quick escapes with loved ones. Searches for short breaks were up by nearly a fifth (18%) year-on-year.

January to April was revealed as the prime time for short break searches in Britain with spikes driven by Valentine’s Day and approaching spring bank holidays.

Spa breaks were found to make up nearly a quarter (23%) of total search volume relating to short breaks or holidays and were the most searched for on mobile devices, accounting for 31% of mini-break search volume across smartphones and tablets.

This follows findings from the Association of British Travel Agents (Abta), which revealed online bookings accounted for a majority of all travel bookings in 2016.

Thom Arkestål, EMEA insights lead at Bing Ads said: “The propensity of Brits to search for a quick spa break on their mobile devices suggests those often on the go are most in need of a relaxing getaway, or perhaps a last-minute surprise for loved ones. With the average number of holidays taken by Britons on the rise, the British mini-break is seeing a surge and spa resorts are feeling the love.”

Meanwhile, separate research conducted by last-minute apartment, cottage and lodge provider Snaptrip with Ann Summers has determined the ten locations Brits favour for a romantic break in the UK as the following:

  1. Lake District (54%)
  2. Cornwall (37%)
  3. Cotswolds (26%)
  4. Edinburgh (25%)
  5. Devon (24%)
  6. Bath (19%)
  7. Peak District (18%)
  8. Snowdonia (16%)
  9. Somerset (14%)
  10. Northumberland (11%)

Snaptrip also identified the top five settings which Brits find the most romantic:

  1. A lakefront (23%)
  2. A beach (22%)
  3. The countryside (21%)
  4. A mountain (12%)
  5. A city (10%)

It also found the most romantic activities to do on a getaway:

  1. Romantic walk (47%)
  2. A meal out (46%)
  3. A romantic break (46%)
  4. Log fire (39%)
  5. Candles (27%)
  6. A thoughtful/personalised gift (27%)
  7. Flowers (24%)
  8. Four poster bed (22%)
  9. A meal in (22%)
  10. Alcohol (21%)

Ann Summers said over three quarters (78%) of Brits say they think they can spice up their sex life by going on a romantic break in the UK Resident ‘sexpert’ Eve Fifer said: “We’re British, so let’s embrace winter, with its roaring fires, red wine and a cosy rug… what’s sexier?

“There is something insanely sexy about arriving at a getaway when it’s cold outside and the only thing to do is get cosy and spend some extra quality time with your other half. It’s the perfect opportunity to wear nothing but perfume underneath those winter duffle coats.”

Matt Fox, chief executive at Snaptrip added: “Getting away from it all and spending quality time with your partner is really important. Going away on a romantic break can help create lifelong memories which add to the foundation of any relationship.”

“It’s lovely to see British couples embracing the romantic destinations we have here on home soil, as we really are spoilt for choice when it comes to picturesque getaways!”

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