Finnair has become the 200th airline to deploy Travelport’s rich content and branding merchandising solution.
This comes as part of a new full content deal struck between the carrier and the travel distribution technology firm.
Under the full content agreement, Travelport-connected agencies in more than 180 countries will have real-time access to Finnair fares and inventory.
Adopting the merchandising platform will enable the airline to better market its fares and ancillary content.
The list of airlines now available to book on the Travelport platform includes Delta Air Lines, Virgin Australia, United Airlines and South African Airways.
Finnair commercial strategy, distribution and data science head Rogier Van Enk said: “Travelport’s innovative merchandising capabilities will provide the platform for our business to better explain our value proposition to travel agents and grow sales.
“We are looking forward to this new chapter in our long-standing collaboration with Travelport.”
Travelport air commerce senior vice president and managing director Derek Sharp added: “Today’s announcement marks a significant milestone for one of Travelport’s flagship products and we are delighted that Finnair, a highly respected customer of ours, continues to recognise the value of our travel commerce platform.
“With rich content and branding, our airline customers are able to sell their products their way, in the intermediary channel, adding real value to their businesses.”