Marketing

Merseyside tops LateRooms.com guest satisfaction survey

Posted by Phil Davieson
Merseyside tops LateRooms.com guest satisfaction survey

Merseyside has emerged as the best place to stay in the UK, based on feedback from hotel guests.

The county achieved the highest proportion of top rated accommodation by users of the LateRooms.com accommodation website.

A total of 41% of hotels in Merseyside achieved the rating based on guest reviews, with an average satisfaction score of 87%.

Liverpool also took the top spot for the city with the highest concentration of top rated hotels, while London only managed 43rd place.

The average rate per night of a top rated hotel was £81.50 a night. Wales has the lowest average rate (£77.48) followed by Scotland and England (£81.60 respectively). Wales also has the highest concentration of top rated hotels (25%).

Properties with top rated accreditation receive an average of 17% more bookings than those without, LateRooms.com claims.

Farmhouses were ranked as the top accommodation type based on average guest review scores, followed by bread and breakfasts/inns, apartments, guest houses, restaurants with rooms, country house hotels, town house hotels, campuses, hotels and hostels.

A company spokeswoman said: “Guest reviews give genuine, unbiased insight into the experiences other guests have had at a property, which is so important in helping customers decide on the best hotel to book for their stay.

“They’re also a great way for hotels to receive feedback on the experiences and service that they’re providing.”

“We see a clear increase in bookings for properties with top rated status, and guest reviews are increasingly important to bookers looking for peer feedback and recommendations to help inform where they choose to stay.”

The top ten counties were:
Merseyside
Greater Manchester
Lanarkshire
Worcestershire
Bristol
South Yorkshire
Nottinghamshire
Clwyd
Tyne and Wear
Derbyshire

The top ten cities were:
Liverpool
Plymouth
Manchester
Lincoln
Coventry
York
Sheffield
Gloucester
Chester
Perth

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